Most of what follows is Sierra Manufacturing in central Mexico, 2012 to 2026. The eCommerce and channel work runs from 1999 to 2012, in the United States.
A 20-year paper-and-pencil operation, rebuilt into a real-time, data-driven one. Underneath the systems work was a business-model change: a commodity maquila renting machine time at $4.55 a piece became an OEM design partner pricing at $24.22. Same factory, fundamentally different business.
| Metric | Starting point | Result |
|---|---|---|
| Revenue per unit | $4.55 | $24.22 |
| Revenue per employee, monthly | $6,157 | $12,687 |
| On-time delivery | 12-week lead times | 90%+ in under 30 days |
| Inventory turns | 3–6 month holds | 4x, JIT |
| Effective tax rate | 24% | 4.6% · cut 80% |
| Absentee days per employee, monthly | 25 at peak, 2014 | Zero from 2021 |
| Headcount | 30 | 7 |
The levers, in the order they mattered. This is the same playbook a sponsor runs post-close. I ran it as the owner-operator.
| Lever | Operator move | Result |
|---|---|---|
| Mix-shift repositioning | Maquila and private label to OEM design partner. Inverted the mix from 80:20 remanufactured-to-specials into specials-led; moved end-markets from auto-only into aerospace, EV, and power generation. | Customer mix de-risked; pricing power earned |
| Portfolio rationalization | Pruned low-margin SKUs and refocused capacity on high-complexity specialty tooling. | ASP 5.3× |
| Capability investment | Built an in-house engineering team, a Design Center, and high-end CAD; relaunched the brand and rebuilt go-to-market. | $713K → $1.57M sales in 24 months |
| Labor efficiency | Pay-for-performance bands tied to skill and quality rather than tenure; mentor pairings; attendance bonuses; managed out those who couldn't meet the standard. | Revenue per FTE 2.06×; absenteeism to 0–1 days |
| Working-capital discipline | Min/max and serialized inventory, supplier long-term agreements, customer stocking agreements, expedite SLA premium. | 12-week lead times → 90%+ OTD under 30 days |
| Pricing & commercial ops | Sales playbooks, emergency-order premium, killed uncommitted "cowboy" quoting, trade-show GTM build. | Pricing power institutionalized |
| Tax & cash optimization | Multi-year tax planning, FX exposure controls, debt-free balance sheet preserved. | Effective tax 24% → 4.6% |
| Systems modernization | Odoo ERP, the fourth implementation and the one that stuck. CRM with shop-floor tablets, Notion playbooks, KPI dashboards. | Real visibility into cash, inventory, quality |













Sold supply chain reliability and cost-through-performance, not commodity price. 100% client retention through the COVID-19 supply chain crisis.
| Account | What we sold them | Result |
|---|---|---|
| General Motors | Moved from Tier-1 contract work to a direct OEM design partnership. | $120K+ annual savings · 25% longer tool life |
| Rivian | Remanufactured tooling qualified against new-tool performance. | 100% of tool life at 50% of price |
| ZF · TRW · American Axle | Multi-year supply of specials and regrind programs. | Multi-million cumulative client savings |
| Progress Rail | 220-tooth HSS saw regrind and re-coat program. | Reground to new-tool spec |





























We started as private-label maquila, machining to someone else's print, boxed under someone else's brand, at someone else's margin. No identity, no pipeline, no pricing power. I built five brand systems, rebuilt the corporate identity, and stood up the demand-gen engine that fed the commercial results above, in-house and in two languages. Owning the brand is what made it possible to sell our own product, to our own accounts, at our own price.




A paid-media test, end to end: a banner in the trade publication our buyers actually read, pointed at a purpose-built Spanish landing page with its own offer, proof, and quoting flow.
Before Mexico: thirteen years in online commerce, building and running the indirect eCommerce channel at Fortune 500 scale. Every one of these was a digital play: online resellers, marketplace partners, and the funnel, margin, and retention mechanics underneath them.
| Metric | Starting point | Result |
|---|---|---|
| National partnerships built from zero at Clearwire | Amazon, Dell, Lenovo, NewEgg | 9 closed |
| Sales volume, CLEAR indirect channel | In 12 months | 3x, at lowest cost per add |
| Sprint co-marketing budget managed | InPhonic, LetsTalk.com, Buy.com, NewEgg, Best Buy | $7M |
| Annual partner sales targets | Up to 18,000 monthly gross adds | Beat by 20%+ |
| Channel churn, year over year | 14% company average | Cut 27% |
| Chargebacks recovered at LetsTalk.com | Carrier deactivation audit | $500K+ |
Every system I put into a Mexican machine shop was cloud-native. No server closet, no on-prem licences, no IT department. A plant floor running entirely on browsers, from 2012 onward. Two builds ran in parallel for a decade: the transactional system of record, and the knowledge system that told people how to use it. AI went on top at the end.
Built a culture of performance and respect by working alongside the team on the shop floor. Retained 95% of key legacy staff through a full modernization, and took absenteeism from 25 days per employee per month to under one.






A dirt lot with a metal shed became a place people want to work. I ran it as a design project, not a maintenance budget: brief, moodboard, architects, blueprints, renders, build. The plant it produced is both better looking and more productive.




I wrote the brief, set the visual direction, hired and directed the architects, and reviewed every drawing. The build was staged around production so the plant never stopped shipping.










In memory of our friend, mentor and leader.
Through teamwork all things are possible.
I love this place.
¡Échale ganas!
A gathering circle built into the grounds during the remodel, with a plaque to Teri Sue Fagin at its center. She led this place before I did and died two years before I arrived. The circle gets used for shift huddles, birthdays, and end of year.